Creating engagement around fraud prevention with Telesign
Creating engagement around fraud prevention with Telesign Telesign is a top example of how incredible leadership, positive impact, and a solid brand ethos can come together to driv
Launching and generating demand for observability tech start-up Sift
Introducing my latest project — the exSpaceXer-founded deep tech start-up Sift. I worked with the founding team to launch Sift in late 2023. Sift offers a machine observability s
Highlights from the first dozen years of my career
Twenty years ago, I didn’t begin my career in tech marketing. I spent the first 12 years of my career (2005-2017) working in creative agencies, leading in-house B2B marketing
Building human-centered demand generation and sales enablement for LeoLabs
Contrary to popular belief, creating brand-driven growth is not as simple as choosing a few distinct colors and a logo. At the risk of sounding like a “geriatric millennial” (s
Creating true brand connection and revenue-generating demand for Telesign
In this customer story, I’m talking about building one of my absolute favorite brands and demand ecosystems of all time — the fraud prevention and engagement company, Telesign.
Community-driven growth (and an exit) through inclusivity for Bill.com’s Invoice2go
Hopefully this will inspire everyone who may wonder how brand storytelling, communities and a multi-pronged ecosystem can play a pivotal role in achieving business objectives. Enjo