Lennox Agency Services

Brand Development

Using proprietary psychological methodology grounded in two decades of experience, we build emotionally-resonate brands like no other agency we know

Branding isn’t a flippant status symbol equivalent to the “GG” symbol on a Gucci bag. It isn’t a practice relegated to B2C businesses, either. Rather, branding is a pivotal step on the road to driving revenue, exceptional experience and customer retention.

We have been branding businesses for two decades. Over that time, we’ve built a proprietary methodology for constructing brands that deeply resonate with their customers. We base our branding practice on psychology and human need to build bridges between companies and their core audiences.

Being led through The Lennox Agency branding process is simple, easy, and enjoyable for our clients. During this process, we help you define your purpose, understand your audience, and reach them on a deeper level with creative assets designed to amplify recognition. Then, we build a brand personality, voice, visuals, and core materials for your company that will set you apart from any other entity on the market.

We provide a comprehensive suite of services to get your brand launched and growing.

Psychological research

We uncover insights for connecting to the deep, human needs of your target audience.

Market research

We work to understand your target market on a larger scale, your competitors, and industry trends.

Define the core

We outline your brand’s mission, values, tone of voice, personality, and points of differentiation.

Develop your identity

We create a memorable brand name, a distinctive logo, visual elements, and establish creative guidelines.

Build and launch

We develop an inaugural set of branded assets for key touchpoints, such as web hero images, social media covers, and core materials. We help orchestrate a successful launch and prepare you to grow!